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95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have an enormous influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent boost.
Source: RevLocal
A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat customers honorably generally prosper, review websites help ensure of that.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Item Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270%
User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
60% Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and ranking data show people value the opinion of peers more than any other content.
Source: Collective Bias
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out customer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats prove that 63% of consumer reviews go on without a reply. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews
No matter how captivating your marketing is, you still require consumer reviews. There is no other way around it. Clients are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine