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88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out many more reviews to get an idea of how the business is really doing. Don't depend upon that figure alone.
Source: Brightlocal
74% Of Regional Companies Have At Least One Google Review
One review is far from adequate to improve your site's SERP ranking.
Taking a look at online ratings statistics, we learnt that a company needs to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews
Regardless of how attractive your marketing is, you still need customer reviews. There's no way around it. Clients are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's shoppers are smart and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made quickly.
Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
Clients Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Focus on this statistic. The better other users describe your services or product, the more money you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone