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64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Since the huge bulk of consumers check out reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a legal representative or a medical professional.
Younger people (age 18-35) are much more inclined to hire an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
70 Percent Of Consumers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All
According to client review data, a massive 19% of consumers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying decisions are made quickly.
Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Profits
Businesses that treat consumers fairly usually flourish, review websites help make certain of that.
Source: Statuslabs
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your consumers develops trust. Even something easy like responding to their reviews and comments can make them feel valued.
As you may expect, customers who feel this way are ready to spend more money with a company.
Source: Statuslabs
Consumers Might Invest 31% More With A Business That Has Terrific Reviews
Take notice of this fact. The better other users describe your services or product, the more cash you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz