89% Of Customers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, people today prefer to read reviews on their smart phones.

Source: Statista

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Usually, 142 million customers check out Yelp on a monthly basis. If you haven't declared your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

15 Percent Of Users Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of prospective consumers will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.

Source: Review Trackers

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Considering that the vast bulk of customers read reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a physician or a legal representative.

Young people (age 18-35) are much more inclined to work with a professional based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Service

This stat is among numerous that highlight the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your clients happy is more crucial than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with a perfect five star score.

Source: Brightlocal

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95% Of Unhappy Clients Will Go Back To A Company If A Company Takes Care Of Problems Quickly And Efficiently

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday