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Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
30% Of Customers Feel Positive About A Business Which Answers Online Reviews
Keeping in touch with your consumers builds their trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are going to spend more cash with a business.
Source: Statuslabs
89% Of Buyers Choose To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile internet browser, folks prefer to read reviews on their mobile phones.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
63.6% Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
These online review statistics show the general appeal of a website can only presume when it comes to trust.
Source: Review Trackers
83% Of All Young Customers Were Invited To Give A Review Recently
Of those asked, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all customers to leave a review on their business.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
Irrespective of how captivating your marketing is, you still require client reviews. There is no skirting around it. Customers are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a brand-new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a legal representative or a doctor.
Young people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When customers need to pick a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
83% Of Customers Do Not Rely On Advertising
The standard channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads pick to take notice of consumers' suggestions online.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'really often'.
Source: Trust You
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers