49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

A Lot Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating really helps your overall score.

According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

US Consumers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying choices are made quickly.

Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Service

This stat is one of many that illustrate the significance of online scores. Now that news of client satisfaction travels this fast, keeping your clients pleased is more important than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for services with an ideal five star ranking.

Source: Brightlocal

If A Business Takes Care Of Issues Quickly And Efficiently, 95% Of Dissatisfied Clients Will Return To A Business

Customers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Consumers Like To Read Reviews On Their Smart Devices

Be it through an app or a mobile web browser, folks prefer to read reviews on their smart phones.

Source: Statista

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Because the huge bulk of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get a clear view of how business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

Only 6% Of Customers Do Not Rely On Customer Reviews At All

According to client review data, a whopping 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews initially.

Source: Statista