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Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management stats suggest a business's reputation doesn't affect simply the customers. Potential team members also take a look at rankings and take a look at reviews.
Source: Deloitte
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
86% Of Consumers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you offer them a good experience.
Source: Brightlocal
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat consumers well normally flourish, review websites help make certain of that.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Represents 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
61% Of Local Businesses Have An Average Score Of 4 To 5 Stars
Typically two thirds of companies have good and outstanding rankings. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise influence our buying decisions.
According to social media reviews stats, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies really utilize them.
Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
The Majority Of Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and rating data reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews generally carry the very same weight as suggestions from family and friends.
Source: Brightlocal
95% Of Unhappy Clients Will Return To A Company If A Business Manages To Fix Problems Quickly And Efficiently
Clients do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
89% Of Clients Read A Companies Replies To Reviews
Not only do many customers check out the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.
Source: Brightlocal