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53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a negative or average one.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a legal representative or a medical professional.
Young people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All
According to client review statistics, a whopping 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
15 Percent Of People Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of potential consumers won't even think about working with a company they can't find viewpoints about.
Source: Statuslabs
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic appeal of a website can only go so far.
Source: Review Trackers
70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is really doing. Do not depend upon that figure alone.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
If They Were Asked, 77% Of Customers Would Give A Review
More than a 35% would submit a review to inform others about their client encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to submit a review to assist other people with their choice making process.
Source: Podium
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
95% Of Dissatisfied Clients Will Return To A Business If A Company Takes Care Of Issues Rapidly And Effectively
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider
When consumers have to pick a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing choices are made rapidly.
Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Reviews Published On Twitter Can Help Boost Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo