64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Clients Would Likely Leave A Review If They Were Asked

More than a 35% would submit a review to educate others about their client encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review stats show that 63% of customer reviews go on without a reaction. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Individuals Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile browser, everyday people choose to read reviews on their smart phones.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Considering that the large majority of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

89% Of Customers Read A Businesses Reactions To Reviews

Not only do the majority of clients read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'really often'.

Source: Trust You

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.

Source: RevLocal

Google Represents 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz