54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

74 Percent Of Regional Companies Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online scores data, we learnt that a company needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really make use of them.

Although we now know why client reviews are so effective, most businesses apparently do not.

Source: LsaInsider

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics show a company's reputation doesn't affect just the consumers. Potential employees also take a look at ratings and take a look at reviews.

Source: Deloitte

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of clients' recommendations online.

Source: Statuslabs

70 Percent Of Customers Choose To Learn About A Business Through Posts And Reviews, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Generally two-thirds of businesses have excellent and awesome scores. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers