53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

95% Of Disappointed Consumers Will Go Back To A Business If A Company Takes Care Of Issues Quickly And Efficiently

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

89% Of Individuals Like To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile web browser, folks choose to read reviews on their phones.

Source: Statista

15% Of Visitors Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of possible customers won't even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Nearly a 3rd of consumers state written reviews are the only function that makes them believe the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

A Lot Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Keeping in touch with your clients develops trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

Because They Desire To Buy An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.

Users come because they have actually currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal