54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

If They Were Asked, 77% Of Consumers Would Definitely Submit A Review

More than a 35% would submit a review to educate others about their client experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat consumers honorably usually prosper, review sites help make certain of that.

Source: Statuslabs

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general popularity of a site can only presume when it comes to trust.

Source: Review Trackers

Majority Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Score

This stat is among numerous that illustrate the value of online scores. Now that news of customer complete satisfaction travels this fast, keeping your customers pleased is more important than ever.

57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for companies with a perfect five star ranking.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new car and there are several models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly select a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Many Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

US Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA consumers.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are likely to trust a local business.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the would-be consumers are looking for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of customer reviews go on without a response. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a doctor or an attorney.

Younger people (age 18-35) are even more inclined to hire an expert based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters