Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the potential customers are looking for. Practically a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are helpful and relevant.

Source: Fan and Fuel

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually make use of them.

Although we now understand why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

89% Of Shoppers Prefer To Read Reviews On Their Mobile Phones

Be it through an app or a mobile internet browser, people today choose to read reviews on their mobile phones.

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the enormous impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

83% Of All Younger Customers Were Asked To Post A Review Recently

Of those asked, 80% of customers did submit a review. Overall, businesses have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

70 Percent Of Consumers Prefer To Discover A Business Via Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

The Majority Of Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower rating really helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

US Buyers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your consumers creates trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs