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Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of customer reviews go on without a response. That's too bad, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from enough to enhance your website's SERP ranking.
Taking a look at online ratings data, we learnt that a company needs to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how captivating your marketing is, you still require customer reviews. There is no other way around it. Clients are still happy to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are a lot more likely to work with a professional based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really utilize them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics place clients' reviews as the most credible source of recommendations. Online reviews generally carry the exact same weight as advice from family and friends.
Source: Brightlocal