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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Google Represents 57.5% Of All Reviews World Wide
As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two thirds of businesses have great and outstanding scores. Only 5% of companies have a score below three stars.
Source: Brightlocal
30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews
Staying connected with your clients establishes trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you may anticipate, clients who feel this way are ready to invest more money with a company.
Source: Statuslabs
83% Of Clients Don't Trust Advertising
The standard channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements choose to take note of clients' recommendations online.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people understand the worth of being informed. User-generated content has an unassailable influence on consumers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear individuals aren't satisfied with scores alone.
Written reviews make the statistics appear more authentic which is what the potential clients are searching for. Practically a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read many more reviews to get a better idea of how the business is actually doing. Do not depend upon that figure alone.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Customers To Use Local Businesses
Considering that the huge majority of customers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83% Of All Young People Were Asked To Post A Review Recently
Of those asked, 80% of customers did leave a review. In general, companies have asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
72% Of Clients Won't Take Action Before They Check Out Some Reviews
No matter how captivating your marketing is, you still need client reviews. There is no other way around it. Customers are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Usually, 142 million customers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
77% Of Customers Would Definitely Post A Review If They Were Asked
More than a 35% would leave a review to advise others about their client experience and 24% would likely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their decision making process.
Source: Podium