54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Almost a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews normally carry the exact same weight as suggestions from family and friends.

Source: Brightlocal

98% Of Yelp's Visitors Bought From A Business They Found On The Site

Generally, 142 million customers visit Yelp each month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

95% Of Unsatisfied Consumers Will Go Back To A Company If A Company Makes An Effort To Resolve Problems Quickly And Effectively

Customers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

83 Percent Of Customers Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads select to pay attention to customers' recommendations online.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall 2 out of 3 businesses have good and exceptional rankings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

The Majority Of Customers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

83% Of All Young Shoppers Were Asked To Post A Review Recently

Of those invited, 80% of clients did post a review. In general, businesses have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Buyers Want To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, consumers choose to read reviews on their phones.

Source: Statista