63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.

Source: Review Trackers

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

95% Of Unhappy Clients Will Return To A Business If A Business Deals With Problems Quickly And Efficiently

Clients do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

89% Of Consumers Browse A Companies Responses To Reviews

Not only do many consumers read the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Company

This stat is one of many that show the value of online scores. Now that news of customer complete satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for organizations with a perfect five star score.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores stats, we found out that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Almost a third of consumers say written reviews are the only function that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

Clients Could Invest 31 Percent More With A Business That Has Excellent Reviews

Focus on this fact. The better other users describe your product or service, the more cash you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get an idea of how business is really doing. Do not depend on that figure alone.

Source: Brightlocal

72% Of Customers Won't Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still require client reviews. There's no way around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine