52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall two thirds of businesses have excellent and awesome scores. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

A Lot Of Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score actually helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the value of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

15% Of Users Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of possible clients won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Given that the large majority of consumers check out reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online ratings statistics, we found out that a company requires to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still need customer reviews. There's no other way around it. Customers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

67% Of Customers Claim Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a massive effect on their decision when clients have to select a service provider.

Source: DemandGenReport

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat consumers honorably generally flourish, review sites help make certain of that.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you manage to choose one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

USA Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista