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60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.
Reviews and rating statistics reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read client reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics show the general appeal of a site can only presume when it concerns trust.
Source: Review Trackers
82 Percent Of Customers Check Out Review Sites Because They Want To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Services And Products.
Review sites are places that people go to get the truth about a business, services or product . Due to the fact that they have currently formed a buying decision, users come. The majority of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
More Than Half Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Generally, 142 million customers go to Yelp every month. This is as excellent a time as any if you have not declared your free Yelp business page.
Source: RevLocal
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Overall 2 out of 3 companies have great and exceptional scores. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Because the vast bulk of customers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Clients Want To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile internet browser, folks choose to read reviews on their mobile phones.
Source: Statista
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
Just 6% Of Customers Do Not Trust Customer Reviews At All
According to customer review statistics, a massive 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista