If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of numerous that show the significance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your clients pleased is more important than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for companies with a best five star score.

Source: Brightlocal

If A Company Makes An Effort To Solve Problems Rapidly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Business

Consumers do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat customers fairly typically flourish, review websites help make sure of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a doctor or a lawyer.

Younger people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read a lot more reviews to get an idea of how business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

89% Of Customers Read A Companies Reactions To Reviews

Not only do most shoppers read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.

Source: RevLocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When consumers have to choose a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone