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83 Percent Of Customers Don't Trust Advertising
The standard channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust advertisements pick to take notice of customers' suggestions online.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
77% Of Users Don't Trust Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews
Corresponding with your customers creates trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.
As you might expect, clients who feel this way are happy to spend more money with a company.
Source: Statuslabs
Clients Might Invest 31% More With A Business That Has Excellent Reviews
Take note of this statistic. The better other users explain your product and services, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the basic popularity of a website can only presume when it comes to trust.
Source: Review Trackers
The Majority Of Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
74% Of Local Companies Have At Least 1 Google Review
A single review is far from enough to enhance your site's SERP ranking.
Taking a look at online ratings data, we discovered that a business needs to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
American Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals check out reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista