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89% Of Individuals Like To Read Reviews On Their Smartphones
Be it through an app or a mobile browser, people young and old choose to read reviews on their phones.
Source: Statista
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
More Than Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score
This stat is among lots of that illustrate the value of online rankings. Now that news of customer fulfillment travels this fast, keeping your consumers delighted is more important than ever.
57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked just for services with a best five star ranking.
Source: Brightlocal
The Average Review Length Has Gotten 65% Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
73% Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear people aren't pleased with ratings alone.
Written reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Practically a 3rd of consumers say written reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat customers well normally succeed, review websites help ensure of that.
Source: Statuslabs
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Looking at online scores stats, we learnt that a company needs to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of clients, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Online Product Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270 Percent
User review stats reveal the purchase probability for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz