70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats suggest a business's reputation doesn't impact just the customers. Prospective employees likewise look at ratings and take a look at reviews.

Source: Deloitte

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Individuals Choose To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile browser, people young and old choose to read reviews on their smart phones.

Source: Statista

70 Percent Of Customers Choose To Discover A Business Via Posts And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

77% Of Clients Would Likely Submit A Review If They Were Asked

More than a 35% would post a review to educate others about their customer encounter and 24% would probably direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive effect user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the general appeal of a website can just presume when it comes to trust.

Source: Review Trackers

Customers Could Invest 31% More With A Business That Has Great Reviews

Focus on this fact. The better other users explain your services or product, the more money you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers