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Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying choices are made rapidly.
Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
72% Of Consumers Will Not Take Action Unless They Read Some Reviews
No matter how eye-catching your marketing is, you still require client reviews. There's no way around it. Clients are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact make use of them.
Although we now know why customer reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get a clear view of how business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Posts, Rather Than Advertisements
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
Since They Desire To Buy A Service Or An Item And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Websites.
Review websites are locations that customers go to get the truth about a product, business or service . Because they have actually currently formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site
Generally, 142 million customers check out Yelp on a monthly basis. This is as great a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as advice from loved ones.
Source: Brightlocal
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone