More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Individuals Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, everyday people prefer to read reviews on their mobile devices.

Source: Statista

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and score statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how appealing your marketing is, you still require customer reviews. There's no way around it. Customers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a huge effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

Since They Desire To Purchase A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.

Users come since they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Just 6 Percent Of Customers Do Not Trust Client Reviews At All

According to client review data, a massive 19 percent of customers always rely on online reviews and never ever a buy without reading reviews first.

Source: Statista

Customers Might Invest 31% More With A Business That Has Excellent Reviews

Take note of this statistic. The better other users explain your services or product, the more cash you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

Customers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most credible source of suggestions. Online reviews typically bring the very same weight as recommendations from loved ones.

Source: Brightlocal