95% Of Unhappy Customers Will Go Back To A Business If A Company Makes An Effort To Fix Problems Rapidly And Efficiently

Clients don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your consumers creates trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to spend more money with a company.

Source: Statuslabs

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online rankings statistics, we discovered that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you provide them an excellent experience.

Source: Brightlocal

Consumers Might Invest 31% More With A Business That Has Great Reviews

Focus on this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

83% Of Customers Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads select to focus on consumers' suggestions online.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

89% Of Clients Browse A Companies Reactions To Reviews

Not only do most clients check out the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still need customer reviews. There is no skirting around it. Customers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine