The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

83% Of All Younger Buyers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review stats show the purchase probability for an item with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the enormous impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Software Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

If A Business Manages To Resolve Issues Rapidly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read a lot more reviews to get an idea of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

77% Of Clients Would Certainly Leave A Review If They Were Asked

More than a 35% would post a review to educate others about their client experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to post a review to assist other people with their decision making process.

Source: Podium

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Considering that the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal