American Consumers View "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Usually, 142 million customers check out Yelp monthly. This is as great a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and rating statistics show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Reviews Published On Twitter Can Grow Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

74% Of Regional Companies Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings data, we learnt that a company requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a massive effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews World Wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

Just 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to customer review data, a whopping 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

95% Of Disappointed Customers Will Return To A Company If A Business Deals With Problems Quickly And Effectively

Clients do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday