90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Company

This stat is one of lots of that show the importance of online scores. Now that news of customer satisfaction travels this quick, keeping your clients delighted is more crucial than ever.

57% of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for businesses with an ideal five star score.

Source: Brightlocal

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and ranking statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews stay without a reply. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated material has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Customers Could Invest 31% More With A Business That Has Great Reviews

Focus on this statistic. The more detailed other users describe your service or product, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic appeal of a site can only go so far.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying preferences.

According to social media reviews data, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the large bulk of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads select to focus on consumers' suggestions online.

Source: Statuslabs

89% Of Consumers Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

Reviews Shared On Twitter Can Help Boost Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo