30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your customers establishes trust. Even something like responding to their comments and reviews can make them feel valued.

As you may anticipate, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and rating statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Generally, 142 million customers go to Yelp monthly. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

89% Of Consumers Read A Companies Responses To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

The Average Review Word Count Has Become 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the would-be customers are looking for. Nearly a third of customers say written reviews are the only function that makes them believe the sites' reviews are helpful and relevant.

Source: Fan and Fuel

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal