89% Of Customers Review A Companies Responses To Reviews

Not only do most clients check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Only 6 Percent Of Consumers Don't Trust Client Reviews At All

According to customer review data, a whopping 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a medical professional or a legal representative.

Young people (age 18-35) are a lot more likely to hire a professional based on online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Given that the vast bulk of customers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the potential clients are searching for. Almost a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are relevant and useful.

Source: Fan and Fuel

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now know why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

Majority Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that show the importance of online rankings. Now that news of customer satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for services with a perfect five star rating.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Keeping in touch with your customers builds their trust. Even something as simple as responding to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz