More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

77% Of Clients Would Most Likely Leave A Review If They Were Asked

More than a 35% would submit a review to educate others about their client experience and 24% would probably direct their review to the company itself.

Over a 26% would be willing to post a review to help other individuals with their choice making process.

Source: Podium

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our buying preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of five users are likely to rely on a local business.

Source: RevLocal

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews usually bring the very same weight as suggestions from loved ones.

Source: Brightlocal

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated material has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do many clients read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.

Although we now know why customer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews stay without a response. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

Consumers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone