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Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people know the worth of being informed. User-generated content has an unassailable impact on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
Only 6% Of Consumers Do Not Rely On Customer Reviews At All
According to client review statistics, a whopping 19 percent of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
89% Of Shoppers Like To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile internet browser, people choose to read reviews on their phones.
Source: Statista
91% Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews usually bring the exact same weight as guidance from loved ones.
Source: Brightlocal
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website
Typically, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to choose an attorney or a medical professional.
Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Given that the huge bulk of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You