91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as recommendations from family and friends.

Source: Brightlocal

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of potential consumers won't even think about working with a business they can't find opinions about.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Normally, 142 million customers visit Yelp monthly. If you have not declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270%

User review stats show the purchase likelihood for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. However, they realize the enormous impact user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Because the large bulk of customers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among many that show the significance of online scores. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more vital than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with an ideal five star score.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing decisions.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.

Source: RevLocal

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.

Source: Review Trackers

73 Percent Of Customers Think Customer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with scores alone.

Consumer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a medical professional or an attorney.

Young people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone