77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still need client reviews. There's no skirting around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as guidance from family and friends.

Source: Brightlocal

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

If A Company Deals With Issues Rapidly And Efficiently, 95% Of Unsatisfied Customers Will Go Back To A Business

Consumers don't anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there's nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15% Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of potential consumers won't even consider working with a company they can't find opinions about.

Source: Statuslabs

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive effect user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated material has an unassailable impact on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra