Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do most customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews stay without a response. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

98% Of Yelp's Browsers Purchased From A Business They Found On The Website

Usually, 142 million consumers visit Yelp every month. This is as excellent a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

Most Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating actually helps your overall rating.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more genuine which is what the would-be clients are looking for. Almost a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

Since They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.

Review websites are places that people go to get the truth about a item, business or service . Users come due to the fact that they have already formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74% Of Regional Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online scores statistics, we found out that a company needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

89% Of Clients Want To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile internet browser, people today prefer to read reviews on their cell phones.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra