72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need consumer reviews. There is no way around it. Clients are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customers Might Spend 31% More With A Business That Has Great Reviews

Take notice of this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

83% Of All Young Clients Were Invited To Give A Review Recently

Of those invited, 80% of clients did leave a review. In general, businesses have asked 66% of all clients to post a review on their business.

Source: Brightlocal

89% Of Buyers Like To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, people young and old prefer to read reviews on their mobile phones.

Source: Statista

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to customer review stats, a whopping 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Most Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the potential clients are looking for. Nearly a third of consumers say composed reviews are the only function that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

83% Of Customers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to pay attention to consumers' suggestions online.

Source: Statuslabs

82 Percent Of Customers Check Out Review Sites Due To The Fact That They Wish To Buy A Service Or An Item And Wish To Get The Truth About Business Products And Services.

Users come because they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista