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63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the basic appeal of a site can only presume when it concerns trust.
Source: Review Trackers
83% Of All Younger Clients Were Invited To Submit A Review Recently
Of those invited, 80% of clients did leave a review. Overall, businesses have asked 66% of all clients to submit a review on their company.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
30% Of Clients Feel Positive About A Company Which Answers Online Reviews
Staying connected with your consumers develops trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.
As you may expect, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Around The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.
Reviews and score data reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
82 Percent Of Customers Check Out Review Websites Since They Want To Acquire A Service Or A Product And Want To Get The Facts About Business Product Or Services.
Review sites are places that people go to get the truth about a service, business or item . Because they have actually already formed a buying decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra
Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270%
User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
98% Of Yelp's Browsers Bought From A Business They Found On The Website
Generally, 142 million consumers check out Yelp every month. If you haven't declared your free Yelp business page, this is as excellent a time as any.
Source: RevLocal