Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews normally carry the exact same weight as recommendations from loved ones.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you quickly pick one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

If They Were Asked, 77% Of Clients Would Likely Give A Review

More than a 35% would submit a review to advise others about their customer experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other people with their choice making process.

Source: Podium

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

The Majority Of Clients Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a lawyer or a doctor.

Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Consumers Prefer To Discover A Business Via Short Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a site can only presume when it comes to trust.

Source: Review Trackers

Reviews Published On Twitter Can Help Increase Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo