Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the vast bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most reliable source of suggestions. Online reviews typically carry the very same weight as recommendations from loved ones.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation does not affect just the customers. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now understand why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

95% Of Disappointed Customers Will Go Back To A Company If A Company Deals With Issues Rapidly And Effectively

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Keeping in touch with your consumers establishes trust. Even something easy like responding to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are ready to invest more cash with a company.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Google Represents 57.5% Of All Reviews Across The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of companies have outstanding and awesome scores. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

89% Of Clients Review A Companies Reactions To Reviews

Not only do the majority of shoppers read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo