15% Of Users Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of possible customers will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Generally, 142 million customers go to Yelp each month. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Given that the vast bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Clients Aged 25-34 Wrote Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

US Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA customers.

Source: Statista

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two-thirds of companies have outstanding and awesome scores. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal