72% Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how tempting your marketing is, you still need client reviews. There's no other way around it. Customers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Reviews Published On Twitter Can Grow Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

15% Of People Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of potential customers won't even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers go to Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the very same weight as suggestions from family and friends.

Source: Brightlocal

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get a better idea of how business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Just 6% Of Consumers Do Not Rely On Client Reviews At All

According to consumer review data, a massive 19% of consumers constantly rely on online reviews and never a purchase without reading reviews first.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

74 Percent Of Local Companies Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online scores statistics, we learnt that a company needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

70% Of Consumers Choose To Discover A Business By Means Of Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

95% Of Unhappy Customers Will Return To A Business If A Business Takes Care Of Issues Quickly And Effectively

Clients do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two-thirds of businesses have good and awesome scores. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal