Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you offer them a great experience.

Source: Brightlocal

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Considering that the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Because They Desire To Acquire A Service Or An Item And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.

Users come due to the fact that they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Only 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to consumer review stats, a tremendous 19 percent of customers always trust online reviews and never ever a buy without reading reviews initially.

Source: Statista

89% Of Shoppers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, most people choose to read reviews on their cell phones.

Source: Statista

Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Clients Would Certainly Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium