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61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two thirds of businesses have outstanding and great ratings. Just 5% of businesses have a rating listed below three stars.
Source: Brightlocal
70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people check out a lot more reviews to get a better idea of how business is in fact doing. Don't depend upon that figure alone.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as recommendations from friends and family.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star score is the first thing customers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
Google Accounts For 57.5% Of All Reviews World-wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
70% Of Consumers Prefer To Learn About A Business By Means Of Reviews And Articles, Rather Than Ads
Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.
With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
89% Of Buyers Choose To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile web browser, everyday people prefer to read reviews on their phones.
Source: Statista
The Typical Review Word Count Has Become 65% Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers