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53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews go on without a reaction. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers
89% Of Consumers Review A Companies Responses To Reviews
Not only do the majority of individuals read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Because the huge majority of customers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If They Were Asked, 77% Of Clients Would Most Likely Leave A Review
More than a 35% would submit a review to notify others about their client experience and 24% would certainly direct their review to the business itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a brand-new automobile and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read online reviews.
With the help of other people, you quickly choose one that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
98% Of Yelp's Browsers Purchased From A Business They Found On The Website
Typically, 142 million consumers go to Yelp monthly. If you have not declared your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
The Majority Of Clients Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses actually make use of them.
Although we now understand why client reviews are so powerful, many businesses obviously don't.
Source: LsaInsider