15% Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of potential customers will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the huge impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Google Accounts For 57.5% Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat consumers well normally succeed, review sites help make certain of that.

Source: Statuslabs

61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Overall two thirds of businesses have good and awesome rankings. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

Since They Want To Buy An Item Or A Service And Want To Get The Facts About The Businesses Items And Services, 82% Of Consumers Go To Review Websites.

Users come since they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'really often'.

Source: Trust You

Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review statistics reveal the purchase probability for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Visitors Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying choices are made quickly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact utilize them.

Although we now know why client reviews are so effective, most businesses obviously do not.

Source: LsaInsider

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings data, we discovered that a business requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal