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53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Income
Businesses that treat consumers well usually prosper, review websites help make certain of that.
Source: Statuslabs
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Staying connected with your consumers establishes trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you might expect, clients who feel this way are going to spend more cash with a company.
Source: Statuslabs
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those very same customers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally two thirds of companies have exceptional and awesome ratings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
Reviews Posted On Twitter Can Improve Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually use them.
Although we now know why consumer reviews are so effective, many businesses obviously do not.
Source: LsaInsider
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management statistics show a business's reputation does not affect just the clients. Potential team members also take a look at ratings and take a look at reviews.
Source: Deloitte
One-half Of All Millennial's "Always" Read Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an unassailable influence on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
74 Percent Of Local Businesses Have At Least One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online ratings statistics, we discovered that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
15% Of Consumers Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of possible consumers will not even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats show the general popularity of a site can just presume when it comes to trust.
Source: Review Trackers