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Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
83 Percent Of Customers Don't Rely On Advertising
The conventional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements choose to take notice of customers' recommendations online.
Source: Statuslabs
72% Of Customers Won't Take Action Unless They Check Out Some Reviews
No matter how captivating your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still ready to hear you out, however they rely on other people more.
Source: My Testimonial Engine
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger individuals know the value of being informed. User-generated material has an indisputable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as advice from friends and family.
Source: Brightlocal
Clients Might Invest 31% More With A Business That Has Excellent Reviews
Take notice of this fact. The better other users explain your services or product, the more money you can charge and customer review statistics reveal to us precisely just how much more.
Source: Martech Zone
The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
77% Of Customers Would Likely Give A Review If They Were Asked
More than a 35% would post a review to educate others about their consumer experience and 24% would most likely direct their review to the business itself.
Over a 26% would want to leave a review to help other individuals with their decision making process.
Source: Podium
89% Of Individuals Like To Read Reviews On Their Smart Devices
Be it via an app or a mobile internet browser, folks prefer to read reviews on their smart phones.
Source: Statista
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a brand-new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other people, you manage to pick a model that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat consumers well typically flourish, review sites help ensure of that.
Source: Statuslabs
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site
Typically, 142 million customers go to Yelp every month. This is as great a time as any if you haven't declared your free Yelp business page.
Source: RevLocal