Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Just 6 Percent Of Customers Don't Trust Client Reviews At All

According to client review statistics, a whopping 19% of customers always rely on online reviews and never a buy without reading reviews first.

Source: Statista

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Income

Businesses that treat consumers well generally succeed, review sites help ensure of that.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a lawyer or a medical professional.

Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

82% Of Customers Visit Review Sites Due To The Fact That They Wish To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Services And Products.

Review sites are locations that customers go to get the facts about a service, business or item . Due to the fact that they have currently formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

The Majority Of People Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying choices are made quickly.

Online reviews are obviously convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Over Half Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Score

This stat is one of many that highlight the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your customers happy is more crucial than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for services with an ideal five star ranking.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Posted On Twitter Can Help Improve Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

One-half Of All Millennial's "Always" Read Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats indicate a company's reputation does not impact simply the customers. Potential team members also look at ratings and read reviews.

Source: Deloitte