Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic appeal of a website can only go so far.

Source: Review Trackers

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually make use of them.

Although we now know why consumer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation doesn't affect just the customers. Potential employees likewise look at rankings and take a look at reviews.

Source: Deloitte

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the huge majority of consumers read reviews, you would want yours to be appealing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

73 Percent Of Customers Believe Client Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the potential clients are trying to find. Nearly a third of consumers state written reviews are the only function that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

US Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.

Source: Statista

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings stats, we found out that a company needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social reviews data, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Reviews Published On Twitter Can Increase Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo